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Download statistics for: BCG Matrix for Brand Portfolio Analysis 9.0 Major Update
File size: 16712 Kb
Downloads: 258
Program description:
The matrix BCG is a popular brand management tool. Its logic assumes success in business is strongly linked to cash flow, which is a function of market share and market growth. The BCG matrix of MM4XL software analyzes the brand portfolio of a whole company. Each brand is displayed as a bubble on a map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and more.

Week (Day.Month) Downloads
1(1.1-7.1)5
2(8.1-14.1)3
3(15.1-21.1)
4(22.1-28.1)2
5(29.1-4.2)
6(5.2-11.2)6
7(12.2-18.2)
8(19.2-25.2)4
9(26.2-3.3)2
10(4.3-10.3)1
11(11.3-17.3)3
12(18.3-24.3)
13(25.3-31.3)
14(1.4-7.4)5
15(8.4-14.4)5
16(15.4-21.4)1
17(22.4-28.4)1
18(29.4-5.5)1
19(6.5-12.5)1
20(13.5-19.5)1
21(20.5-26.5)1
22(27.5-2.6)1
23(3.6-9.6)
24(10.6-16.6)5
25(17.6-23.6)1
26(24.6-30.6)1
27(1.7-7.7)
28(8.7-14.7)1
29(15.7-21.7)
30(22.7-28.7)7
31(29.7-4.8)
32(5.8-11.8)4
33(12.8-18.8)2
34(19.8-25.8)
35(26.8-1.9)2
36(2.9-8.9)3
37(9.9-15.9)
38(16.9-22.9)5
39(23.9-29.9)1
40(30.9-6.10)1
41(7.10-13.10)
42(14.10-20.10)2
43(21.10-27.10)1
44(28.10-3.11)
45(4.11-10.11)
46(11.11-17.11)2
47(18.11-24.11)
48(25.11-1.12)6
49(2.12-8.12)
50(9.12-15.12)2
51(16.12-22.12)
52(23.12-29.12)1
53(30.12-5.1)

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